According to Kotler : the world's foremost authority on marketing answers your questions /
Kotler, Philip
According to Kotler : the world's foremost authority on marketing answers your questions / Kotler Philip Kotler. - xxii, 168 pages ; 23 cm
Includes index.
Markets and marketing -- Marketing strategy -- Marketing tools (the 4Ps) -- Marketing planning -- Marketing organization -- Marketing control -- Marketing areas of application -- Marketing excellence. Pt. 1. Pt. 2. Pt. 3. Pt. 4. Pt. 5. Pt. 6. Pt. 7. Pt. 8.
"According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts."--BOOK JACKET.
0814472958 9780814472958
2005001422
Marketing.
HF5415 / .K624 2005
658.8
According to Kotler : the world's foremost authority on marketing answers your questions / Kotler Philip Kotler. - xxii, 168 pages ; 23 cm
Includes index.
Markets and marketing -- Marketing strategy -- Marketing tools (the 4Ps) -- Marketing planning -- Marketing organization -- Marketing control -- Marketing areas of application -- Marketing excellence. Pt. 1. Pt. 2. Pt. 3. Pt. 4. Pt. 5. Pt. 6. Pt. 7. Pt. 8.
"According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts."--BOOK JACKET.
0814472958 9780814472958
2005001422
Marketing.
HF5415 / .K624 2005
658.8