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According to Kotler : the world's foremost authority on marketing answers your questions / Philip Kotler.

By: Material type: TextTextPublisher: New York : AMACOM, [2005]Copyright date: ©2005Description: xxii, 168 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0814472958
  • 9780814472958
Other title:
  • Kotler
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .K624 2005
Contents:
Pt. 1. Markets and marketing -- Pt. 2. Marketing strategy -- Pt. 3. Marketing tools (the 4Ps) -- Pt. 4. Marketing planning -- Pt. 5. Marketing organization -- Pt. 6. Marketing control -- Pt. 7. Marketing areas of application -- Pt. 8. Marketing excellence.
Review: "According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts."--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 KOT (Browse shelf(Opens below)) 1 Available A416307B

Includes index.

Pt. 1. Markets and marketing -- Pt. 2. Marketing strategy -- Pt. 3. Marketing tools (the 4Ps) -- Pt. 4. Marketing planning -- Pt. 5. Marketing organization -- Pt. 6. Marketing control -- Pt. 7. Marketing areas of application -- Pt. 8. Marketing excellence.

"According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts."--BOOK JACKET.

Machine converted from AACR2 source record.

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