Writing marketing : literary lessons from academic authorities / Stephen Brown.
Material type:
TextPublisher: London : SAGE, 2005Description: 265 pages ; 24 cmContent type: - text
- unmediated
- volume
- 1412902657
- 9781412902656
- 1412902665
- 9781412902663
- 808.066658 22
Contents:
1. The ABCs of writing marketing -- 2. The antinomies of Theodore Levitt -- 3. The spectres of Philip Kotler -- 4. The deconstruction of Shelby D. Hunt -- 5. The biopoetics of Wroe Alderson -- 6. The anxieties of Morris Holbrook -- 7. The 3Rs of marketing writing -- The appendix of Stephen Brown.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 808.066658 BRO (Browse shelf(Opens below)) | 1 | Available | A402211B |
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Includes bibliographical references and index.
1. The ABCs of writing marketing -- 2. The antinomies of Theodore Levitt -- 3. The spectres of Philip Kotler -- 4. The deconstruction of Shelby D. Hunt -- 5. The biopoetics of Wroe Alderson -- 6. The anxieties of Morris Holbrook -- 7. The 3Rs of marketing writing -- The appendix of Stephen Brown.
Machine converted from AACR2 source record.
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