Image from Coce

Writing marketing : literary lessons from academic authorities / Stephen Brown.

By: Material type: TextTextPublisher: London : SAGE, 2005Description: 265 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1412902657
  • 9781412902656
  • 1412902665
  • 9781412902663
Subject(s): DDC classification:
  • 808.066658 22
Contents:
1. The ABCs of writing marketing -- 2. The antinomies of Theodore Levitt -- 3. The spectres of Philip Kotler -- 4. The deconstruction of Shelby D. Hunt -- 5. The biopoetics of Wroe Alderson -- 6. The anxieties of Morris Holbrook -- 7. The 3Rs of marketing writing -- The appendix of Stephen Brown.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 808.066658 BRO (Browse shelf(Opens below)) 1 Available A402211B

Includes bibliographical references and index.

1. The ABCs of writing marketing -- 2. The antinomies of Theodore Levitt -- 3. The spectres of Philip Kotler -- 4. The deconstruction of Shelby D. Hunt -- 5. The biopoetics of Wroe Alderson -- 6. The anxieties of Morris Holbrook -- 7. The 3Rs of marketing writing -- The appendix of Stephen Brown.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha