Writing marketing : literary lessons from academic authorities /
Brown, Stephen, 1955 March 23-
Writing marketing : literary lessons from academic authorities / Stephen Brown. - 265 pages ; 24 cm
Includes bibliographical references and index.
The ABCs of writing marketing -- The antinomies of Theodore Levitt -- The spectres of Philip Kotler -- The deconstruction of Shelby D. Hunt -- The biopoetics of Wroe Alderson -- The anxieties of Morris Holbrook -- The 3Rs of marketing writing -- The appendix of Stephen Brown. 1. 2. 3. 4. 5. 6. 7.
1412902657 9781412902656 1412902665 9781412902663
Business writing
Marketing.
808.066658
Writing marketing : literary lessons from academic authorities / Stephen Brown. - 265 pages ; 24 cm
Includes bibliographical references and index.
The ABCs of writing marketing -- The antinomies of Theodore Levitt -- The spectres of Philip Kotler -- The deconstruction of Shelby D. Hunt -- The biopoetics of Wroe Alderson -- The anxieties of Morris Holbrook -- The 3Rs of marketing writing -- The appendix of Stephen Brown. 1. 2. 3. 4. 5. 6. 7.
1412902657 9781412902656 1412902665 9781412902663
Business writing
Marketing.
808.066658