Wally Olins on brand.
Material type:
TextPublisher: London : Thames & Hudson, 2003Description: 256 p. : ill. ; 23cmISBN: - 0500511454 :
- 658.827 21
Contents:
1. Why Brands Are Important to Customers -- 2. How VW, the Ultimate Craft-Based Company, Fell in Love with Brands -- 3. Where Brands Came From and What Happened When They Grew Up -- 4. Living the Brand: Managing Service Brands -- 5. Brands on a Global Stage: Homogeneity, Heterogeneity and Attitude -- 6. Why Brands Are Important Inside Companies: Bonding as Much as Branding -- 7. 'Made in...' What Does it Mean and What Is it Worth? -- 8. Branding the Nation -- 9. How to Create and Sustain a Brand: Some Guidelines -- 10. Branding and Making Money -- 11. Brands: Who is Really in Charge? -- 12. Branding's Future.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.827 OLI (Browse shelf(Opens below)) | 1 | Issued | 01/10/2024 | A416812B |
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1. Why Brands Are Important to Customers -- 2. How VW, the Ultimate Craft-Based Company, Fell in Love with Brands -- 3. Where Brands Came From and What Happened When They Grew Up -- 4. Living the Brand: Managing Service Brands -- 5. Brands on a Global Stage: Homogeneity, Heterogeneity and Attitude -- 6. Why Brands Are Important Inside Companies: Bonding as Much as Branding -- 7. 'Made in...' What Does it Mean and What Is it Worth? -- 8. Branding the Nation -- 9. How to Create and Sustain a Brand: Some Guidelines -- 10. Branding and Making Money -- 11. Brands: Who is Really in Charge? -- 12. Branding's Future.
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