MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01443cam a2200265 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211103062000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030624s2003 enk 000 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA3-W5040 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
0500511454 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0500511454 : |
| Terms of availability |
Đ18.95 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10818510 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)55680405 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BNB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Olins, Wally. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Wally Olins on brand. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Thames & Hudson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
256 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23cm. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Why Brands Are Important to Customers -- |
| Miscellaneous information |
2. |
| Title |
How VW, the Ultimate Craft-Based Company, Fell in Love with Brands -- |
| Miscellaneous information |
3. |
| Title |
Where Brands Came From and What Happened When They Grew Up -- |
| Miscellaneous information |
4. |
| Title |
Living the Brand: Managing Service Brands -- |
| Miscellaneous information |
5. |
| Title |
Brands on a Global Stage: Homogeneity, Heterogeneity and Attitude -- |
| Miscellaneous information |
6. |
| Title |
Why Brands Are Important Inside Companies: Bonding as Much as Branding -- |
| Miscellaneous information |
7. |
| Title |
'Made in...' What Does it Mean and What Is it Worth? -- |
| Miscellaneous information |
8. |
| Title |
Branding the Nation -- |
| Miscellaneous information |
9. |
| Title |
How to Create and Sustain a Brand: Some Guidelines -- |
| Miscellaneous information |
10. |
| Title |
Branding and Making Money -- |
| Miscellaneous information |
11. |
| Title |
Brands: Who is Really in Charge? -- |
| Miscellaneous information |
12. |
| Title |
Branding's Future. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| 9 (RLIN) |
314783 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10818510 |
| b |
03-10-17 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 OLI |
| g |
1 |
| i |
A416812B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$43.69 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
25 |
| v |
2 |
| w |
0 |
| x |
2 |
| y |
.i11999524 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
