Wally Olins on brand.
Olins, Wally.
Wally Olins on brand. - 256 p. : ill. ; 23cm.
Why Brands Are Important to Customers -- How VW, the Ultimate Craft-Based Company, Fell in Love with Brands -- Where Brands Came From and What Happened When They Grew Up -- Living the Brand: Managing Service Brands -- Brands on a Global Stage: Homogeneity, Heterogeneity and Attitude -- Why Brands Are Important Inside Companies: Bonding as Much as Branding -- 'Made in...' What Does it Mean and What Is it Worth? -- Branding the Nation -- How to Create and Sustain a Brand: Some Guidelines -- Branding and Making Money -- Brands: Who is Really in Charge? -- Branding's Future. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
0500511454 : Đ18.95
GBA3-W5040
0500511454 Uk
Brand name products
658.827
Wally Olins on brand. - 256 p. : ill. ; 23cm.
Why Brands Are Important to Customers -- How VW, the Ultimate Craft-Based Company, Fell in Love with Brands -- Where Brands Came From and What Happened When They Grew Up -- Living the Brand: Managing Service Brands -- Brands on a Global Stage: Homogeneity, Heterogeneity and Attitude -- Why Brands Are Important Inside Companies: Bonding as Much as Branding -- 'Made in...' What Does it Mean and What Is it Worth? -- Branding the Nation -- How to Create and Sustain a Brand: Some Guidelines -- Branding and Making Money -- Brands: Who is Really in Charge? -- Branding's Future. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
0500511454 : Đ18.95
GBA3-W5040
0500511454 Uk
Brand name products
658.827