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A macroeconomic view of New Zealand / Leanne Smith.

By: Material type: TextTextPublisher: North Ryde, N.S.W. : McGraw-Hill, [2004]Copyright date: ©2004Description: x, 86 pages : illustrations, map ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0074713140
  • 9780074713143
Subject(s): DDC classification:
  • 339.0993 21
Contents:
Sect. I. An Overview of Marketing Management -- 1. Marketing and the Marketing Management Process -- 2. The Strategic Role of Marketing -- Sect. II. Market Opportunity Analysis -- 3. Evironmental Analysis -- 4. Industry Dynamics and Strategic Change -- 5. Consumer Marketing and Buying Behavior -- 6. Organizational Markets and Buying Behavior -- 7. Marketing Information and Marketing Research -- 8. Market Segmentation and Market Targeting -- 9. Positioning Decisions -- Sect. III. Developing Strategic Marketing Programs -- 10. Business Strategies and Marketing-Program Decisions -- 11. Product and Services Decisions -- 12. Developing and Testing New Products and Services -- 13. Pricing Decisions -- 14. Distribution Decisions -- 15. Promotion Decisions -- 16. Personal Selling Decisions -- Sect. IV. Strategic Marketing Programs for Selected Situations -- 17. Strategies for New and Growing Markets -- 18. Strategies for Mature and Declining Markets -- Sect. V. Implementing and Controlling Strategic Marketing Programs -- 19. Implementing Business and Marketing Strategies -- 20. Controlling Marketing Strategies and Programs -- App. Calgolia Inc.: A Strategic Approach To International Marketing -- Index.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 339.0993 SMI (Browse shelf(Opens below)) 1 Available A215521B
Book City Campus City Campus Main Collection 339.0993 SMI (Browse shelf(Opens below)) 1 Available A215525B

Author is a lecturer in the Dept. of Applied and International Economics, Massey University, N.Z.

"Can be used as an accompaniment to an economics text or independently"--Back cover.

Includes bibliographical references (page 81) and index.

Sect. I. An Overview of Marketing Management -- 1. Marketing and the Marketing Management Process -- 2. The Strategic Role of Marketing -- Sect. II. Market Opportunity Analysis -- 3. Evironmental Analysis -- 4. Industry Dynamics and Strategic Change -- 5. Consumer Marketing and Buying Behavior -- 6. Organizational Markets and Buying Behavior -- 7. Marketing Information and Marketing Research -- 8. Market Segmentation and Market Targeting -- 9. Positioning Decisions -- Sect. III. Developing Strategic Marketing Programs -- 10. Business Strategies and Marketing-Program Decisions -- 11. Product and Services Decisions -- 12. Developing and Testing New Products and Services -- 13. Pricing Decisions -- 14. Distribution Decisions -- 15. Promotion Decisions -- 16. Personal Selling Decisions -- Sect. IV. Strategic Marketing Programs for Selected Situations -- 17. Strategies for New and Growing Markets -- 18. Strategies for Mature and Declining Markets -- Sect. V. Implementing and Controlling Strategic Marketing Programs -- 19. Implementing Business and Marketing Strategies -- 20. Controlling Marketing Strategies and Programs -- App. Calgolia Inc.: A Strategic Approach To International Marketing -- Index.

Machine converted from AACR2 source record.

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