A macroeconomic view of New Zealand / Leanne Smith.
Material type: TextPublisher: North Ryde, N.S.W. : McGraw-Hill, [2004]Copyright date: ©2004Description: x, 86 pages : illustrations, map ; 25 cmContent type:- text
- unmediated
- volume
- 0074713140
- 9780074713143
- 339.0993 21
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 339.0993 SMI (Browse shelf(Opens below)) | 1 | Available | A215521B | ||
Book | City Campus City Campus Main Collection | 339.0993 SMI (Browse shelf(Opens below)) | 1 | Available | A215525B |
Author is a lecturer in the Dept. of Applied and International Economics, Massey University, N.Z.
"Can be used as an accompaniment to an economics text or independently"--Back cover.
Includes bibliographical references (page 81) and index.
Sect. I. An Overview of Marketing Management -- 1. Marketing and the Marketing Management Process -- 2. The Strategic Role of Marketing -- Sect. II. Market Opportunity Analysis -- 3. Evironmental Analysis -- 4. Industry Dynamics and Strategic Change -- 5. Consumer Marketing and Buying Behavior -- 6. Organizational Markets and Buying Behavior -- 7. Marketing Information and Marketing Research -- 8. Market Segmentation and Market Targeting -- 9. Positioning Decisions -- Sect. III. Developing Strategic Marketing Programs -- 10. Business Strategies and Marketing-Program Decisions -- 11. Product and Services Decisions -- 12. Developing and Testing New Products and Services -- 13. Pricing Decisions -- 14. Distribution Decisions -- 15. Promotion Decisions -- 16. Personal Selling Decisions -- Sect. IV. Strategic Marketing Programs for Selected Situations -- 17. Strategies for New and Growing Markets -- 18. Strategies for Mature and Declining Markets -- Sect. V. Implementing and Controlling Strategic Marketing Programs -- 19. Implementing Business and Marketing Strategies -- 20. Controlling Marketing Strategies and Programs -- App. Calgolia Inc.: A Strategic Approach To International Marketing -- Index.
Machine converted from AACR2 source record.
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