MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02989cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211103115454.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
031009s2004 xnaab b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074713140 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780074713143 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b1080268x |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)156661116 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NZNB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
ABN |
| Modifying agency |
NZNB |
| -- |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
u-nz--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
339.0993 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Leanne Marie, |
| Relator term |
author. |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A macroeconomic view of New Zealand / |
| Statement of responsibility, etc. |
Leanne Smith. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
North Ryde, N.S.W. : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2004] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 86 pages : |
| Other physical details |
illustrations, map ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Author is a lecturer in the Dept. of Applied and International Economics, Massey University, N.Z. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Can be used as an accompaniment to an economics text or independently"--Back cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (page 81) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Sect. I. |
| Title |
An Overview of Marketing Management -- |
| Miscellaneous information |
1. |
| Title |
Marketing and the Marketing Management Process -- |
| Miscellaneous information |
2. |
| Title |
The Strategic Role of Marketing -- |
| Miscellaneous information |
Sect. II. |
| Title |
Market Opportunity Analysis -- |
| Miscellaneous information |
3. |
| Title |
Evironmental Analysis -- |
| Miscellaneous information |
4. |
| Title |
Industry Dynamics and Strategic Change -- |
| Miscellaneous information |
5. |
| Title |
Consumer Marketing and Buying Behavior -- |
| Miscellaneous information |
6. |
| Title |
Organizational Markets and Buying Behavior -- |
| Miscellaneous information |
7. |
| Title |
Marketing Information and Marketing Research -- |
| Miscellaneous information |
8. |
| Title |
Market Segmentation and Market Targeting -- |
| Miscellaneous information |
9. |
| Title |
Positioning Decisions -- |
| Miscellaneous information |
Sect. III. |
| Title |
Developing Strategic Marketing Programs -- |
| Miscellaneous information |
10. |
| Title |
Business Strategies and Marketing-Program Decisions -- |
| Miscellaneous information |
11. |
| Title |
Product and Services Decisions -- |
| Miscellaneous information |
12. |
| Title |
Developing and Testing New Products and Services -- |
| Miscellaneous information |
13. |
| Title |
Pricing Decisions -- |
| Miscellaneous information |
14. |
| Title |
Distribution Decisions -- |
| Miscellaneous information |
15. |
| Title |
Promotion Decisions -- |
| Miscellaneous information |
16. |
| Title |
Personal Selling Decisions -- |
| Miscellaneous information |
Sect. IV. |
| Title |
Strategic Marketing Programs for Selected Situations -- |
| Miscellaneous information |
17. |
| Title |
Strategies for New and Growing Markets -- |
| Miscellaneous information |
18. |
| Title |
Strategies for Mature and Declining Markets -- |
| Miscellaneous information |
Sect. V. |
| Title |
Implementing and Controlling Strategic Marketing Programs -- |
| Miscellaneous information |
19. |
| Title |
Implementing Business and Marketing Strategies -- |
| Miscellaneous information |
20. |
| Title |
Controlling Marketing Strategies and Programs -- |
| Miscellaneous information |
App. |
| Title |
Calgolia Inc.: A Strategic Approach To International Marketing -- |
| -- |
Index. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Macroeconomics. |
| 9 (RLIN) |
320289 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
New Zealand |
| General subdivision |
Economic conditions |
| Chronological subdivision |
1945-1984 |
| 9 (RLIN) |
370584 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
New Zealand |
| General subdivision |
Economic conditions |
| Chronological subdivision |
1984- |
| 9 (RLIN) |
370764 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
New Zealand |
| General subdivision |
Economic policy |
| 9 (RLIN) |
370540 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
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| b |
03-10-17 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
xna |
| -- |
2 |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
