The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.
Material type: TextPublisher: Indianapolis, Ind. : New Riders Pub., 2003Edition: First editionDescription: 178 pages : illustrations ; 21 cmContent type:- text
- unmediated
- volume
- 0735713308
- 9780735713307
- How to bridge the distance between business strategy and design : a whiteboard overview
- 658.827 21
- HD69.B7 N4 2003
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.827 NEU (Browse shelf(Opens below)) | 1 | Available | A296463B |
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The title proper, other title information, and statement of responsibility spread into four pages.
"AIGA"--Cover.
Includes index.
Discipline 1. Differentiate -- Discipline 2. Collaborate -- Discipline 3. Innovate -- Discipline 4. Validate -- Discipline 5. Cultivate.
"Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet.""--BOOK JACKET.
Machine converted from AACR2 source record.
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