The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
Neumeier, Marty,
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / How to bridge the distance between business strategy and design : a whiteboard overview by Marty Neumeier. - First edition. - 178 pages : illustrations ; 21 cm
The title proper, other title information, and statement of responsibility spread into four pages. "AIGA"--Cover. Includes index.
Differentiate -- Collaborate -- Innovate -- Validate -- Cultivate. Discipline 1. Discipline 2. Discipline 3. Discipline 4. Discipline 5.
"Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet.""--BOOK JACKET.
0735713308 9780735713307
2002110725
Brand name products
Brand name products--Planning
Branding (Marketing)
HD69.B7 / N4 2003
658.827
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / How to bridge the distance between business strategy and design : a whiteboard overview by Marty Neumeier. - First edition. - 178 pages : illustrations ; 21 cm
The title proper, other title information, and statement of responsibility spread into four pages. "AIGA"--Cover. Includes index.
Differentiate -- Collaborate -- Innovate -- Validate -- Cultivate. Discipline 1. Discipline 2. Discipline 3. Discipline 4. Discipline 5.
"Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet.""--BOOK JACKET.
0735713308 9780735713307
2002110725
Brand name products
Brand name products--Planning
Branding (Marketing)
HD69.B7 / N4 2003
658.827