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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.

By: Contributor(s): Material type: TextTextPublisher: Indianapolis, Ind. : New Riders Pub., 2003Edition: First editionDescription: 178 pages : illustrations ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0735713308
  • 9780735713307
Other title:
  • How to bridge the distance between business strategy and design : a whiteboard overview
Subject(s): DDC classification:
  • 658.827 21
LOC classification:
  • HD69.B7 N4 2003
Contents:
Discipline 1. Differentiate -- Discipline 2. Collaborate -- Discipline 3. Innovate -- Discipline 4. Validate -- Discipline 5. Cultivate.
Review: "Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet.""--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.827 NEU (Browse shelf(Opens below)) 1 Available A296463B

The title proper, other title information, and statement of responsibility spread into four pages.

"AIGA"--Cover.

Includes index.

Discipline 1. Differentiate -- Discipline 2. Collaborate -- Discipline 3. Innovate -- Discipline 4. Validate -- Discipline 5. Cultivate.

"Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet.""--BOOK JACKET.

Machine converted from AACR2 source record.

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