Twenty ads that shook the world : the century's most ground breaking advertising and how it changed us all / James B. Twitchell.
Material type: TextPublisher: New York : Three Rivers Press, [2000]Copyright date: ©2000Description: 229 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0609807234
- 9780609807231
- 20 ads that shook the world
- 659.1
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.1 TWI (Browse shelf(Opens below)) | 1 | Available | A310093B |
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Includes bibliographical references (pages 217-219) and index.
P.T. Barnum: prince of humbug -- Lydia E. Pinkham's vegetable compound: personalizing the corporate face -- Pears' soap: John E. Millais's A child's world and the powers of associated value -- Pepsodent: Claude Hopkins and the magic of preemptive claim -- Listerine: Gerard Lambert and selling the need -- The Queensboro Corporation: advertising on the first electronic medium -- The kid in upper 4: the birth of advocacy advertising -- De Beers: a good campaign is forever -- Coke and Christmas: the Claus that refreshes -- The Volkswagen Beetle: William Bernbach and the fourth wall -- Miss Clairol's "does she or doesn't she?": how to advertise a dangerous product -- The Marlboro man: the perfect campaign -- The Hathaway man: David Ogilvy and the branding of branding -- Anacin and the unique selling proposal: how would you like a hammer in the head? -- LBJ vs. Barry Goldwater: thirty-second politics -- She's very Charlie: the politics of scent -- Absolut: the metaphysics of wrap -- Apple's 1984: the ad as artifact -- The rise and fall of the infomercial: "call now! operators are standing by ..." -- Nike and Michael Jordan: the hero as product.
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