MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02495cam a2200349 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211103123406.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020123s2000 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0609807234 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780609807231 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10778809 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)54502418 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UP |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
AP |
| -- |
ATU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Twitchell, James B., |
| Dates associated with a name |
1943- |
| Relator term |
author. |
| 9 (RLIN) |
391865 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Twenty ads that shook the world : |
| Remainder of title |
the century's most ground breaking advertising and how it changed us all / |
| Statement of responsibility, etc. |
James B. Twitchell. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
20 ads that shook the world |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Three Rivers Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2000] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
229 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 217-219) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
P.T. Barnum: prince of humbug -- |
| -- |
Lydia E. Pinkham's vegetable compound: personalizing the corporate face -- |
| -- |
Pears' soap: John E. Millais's A child's world and the powers of associated value -- |
| -- |
Pepsodent: Claude Hopkins and the magic of preemptive claim -- |
| -- |
Listerine: Gerard Lambert and selling the need -- |
| -- |
The Queensboro Corporation: advertising on the first electronic medium -- |
| -- |
The kid in upper 4: the birth of advocacy advertising -- De Beers: a good campaign is forever -- |
| -- |
Coke and Christmas: the Claus that refreshes -- |
| -- |
The Volkswagen Beetle: William Bernbach and the fourth wall -- |
| -- |
Miss Clairol's "does she or doesn't she?": how to advertise a dangerous product -- |
| -- |
The Marlboro man: the perfect campaign -- |
| -- |
The Hathaway man: David Ogilvy and the branding of branding -- |
| -- |
Anacin and the unique selling proposal: how would you like a hammer in the head? -- |
| -- |
LBJ vs. Barry Goldwater: thirty-second politics -- |
| -- |
She's very Charlie: the politics of scent -- |
| -- |
Absolut: the metaphysics of wrap -- |
| -- |
Apple's 1984: the ad as artifact -- |
| -- |
The rise and fall of the infomercial: "call now! operators are standing by ..." -- |
| -- |
Nike and Michael Jordan: the hero as product. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns |
| 9 (RLIN) |
313450 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects |
| 9 (RLIN) |
313435 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10778809 |
| b |
12-01-17 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1 TWI |
| g |
1 |
| i |
A310093B |
| j |
0 |
| l |
cmain |
| o |
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| p |
$0.00 |
| q |
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0 |
| u |
33 |
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0 |
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0 |
| x |
0 |
| y |
.i11913083 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
