Twenty ads that shook the world : the century's most ground breaking advertising and how it changed us all /
Twitchell, James B., 1943-
Twenty ads that shook the world : the century's most ground breaking advertising and how it changed us all / 20 ads that shook the world James B. Twitchell. - 229 pages : illustrations ; 24 cm
Includes bibliographical references (pages 217-219) and index.
P.T. Barnum: prince of humbug -- Lydia E. Pinkham's vegetable compound: personalizing the corporate face -- Pears' soap: John E. Millais's A child's world and the powers of associated value -- Pepsodent: Claude Hopkins and the magic of preemptive claim -- Listerine: Gerard Lambert and selling the need -- The Queensboro Corporation: advertising on the first electronic medium -- The kid in upper 4: the birth of advocacy advertising -- De Beers: a good campaign is forever -- Coke and Christmas: the Claus that refreshes -- The Volkswagen Beetle: William Bernbach and the fourth wall -- Miss Clairol's "does she or doesn't she?": how to advertise a dangerous product -- The Marlboro man: the perfect campaign -- The Hathaway man: David Ogilvy and the branding of branding -- Anacin and the unique selling proposal: how would you like a hammer in the head? -- LBJ vs. Barry Goldwater: thirty-second politics -- She's very Charlie: the politics of scent -- Absolut: the metaphysics of wrap -- Apple's 1984: the ad as artifact -- The rise and fall of the infomercial: "call now! operators are standing by ..." -- Nike and Michael Jordan: the hero as product.
0609807234 9780609807231
Advertising campaigns
Advertising--Social aspects
659.1
Twenty ads that shook the world : the century's most ground breaking advertising and how it changed us all / 20 ads that shook the world James B. Twitchell. - 229 pages : illustrations ; 24 cm
Includes bibliographical references (pages 217-219) and index.
P.T. Barnum: prince of humbug -- Lydia E. Pinkham's vegetable compound: personalizing the corporate face -- Pears' soap: John E. Millais's A child's world and the powers of associated value -- Pepsodent: Claude Hopkins and the magic of preemptive claim -- Listerine: Gerard Lambert and selling the need -- The Queensboro Corporation: advertising on the first electronic medium -- The kid in upper 4: the birth of advocacy advertising -- De Beers: a good campaign is forever -- Coke and Christmas: the Claus that refreshes -- The Volkswagen Beetle: William Bernbach and the fourth wall -- Miss Clairol's "does she or doesn't she?": how to advertise a dangerous product -- The Marlboro man: the perfect campaign -- The Hathaway man: David Ogilvy and the branding of branding -- Anacin and the unique selling proposal: how would you like a hammer in the head? -- LBJ vs. Barry Goldwater: thirty-second politics -- She's very Charlie: the politics of scent -- Absolut: the metaphysics of wrap -- Apple's 1984: the ad as artifact -- The rise and fall of the infomercial: "call now! operators are standing by ..." -- Nike and Michael Jordan: the hero as product.
0609807234 9780609807231
Advertising campaigns
Advertising--Social aspects
659.1