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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

By: Material type: TextTextPublisher: London : Kogan Page, 2003Description: 256 p. ; 24cmISBN:
  • 0749439270 :
Subject(s): DDC classification:
  • 658.827
Contents:
Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.
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Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.

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