Brand failures : the truth about the 100 biggest branding mistakes of all time /

Haig, Matt

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. - 256 p. ; 24cm.

Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.

0749439270 : £18.99

GBA3-Z6815

0749439270 Uk


Product management

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