Brand failures : the truth about the 100 biggest branding mistakes of all time /
Haig, Matt
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. - 256 p. ; 24cm.
Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.
0749439270 : £18.99
GBA3-Z6815
0749439270 Uk
Product management
658.827
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. - 256 p. ; 24cm.
Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.
0749439270 : £18.99
GBA3-Z6815
0749439270 Uk
Product management
658.827