Brand failures : (Record no. 1142509)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01113cam a22002898a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221109185225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 021210s2003 enk 000 0 eng |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] | |
| Local cataloguing issues note | BIB MATCHES WORLDCAT |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA3-Z6815 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 0749439270 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749439270 : |
| Terms of availability | £18.99 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (ATU)b10776746 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)51519798 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BNB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haig, Matt |
| 9 (RLIN) | 1045320 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand failures : |
| Remainder of title | the truth about the 100 biggest branding mistakes of all time / |
| Statement of responsibility, etc. | Matt Haig. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 200304 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 256 p. ; |
| Dimensions | 24cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 9 (RLIN) | 322791 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10776746 |
| b | 03-10-17 |
| c | 27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 658.827 HAI |
| g | 1 |
| i | A419157B |
| j | 0 |
| l | cmain |
| o | - |
| p | $51.41 |
| q | - |
| r | - |
| s | - |
| t | 0 |
| u | 21 |
| v | 2 |
| w | 0 |
| x | 1 |
| y | .i11910446 |
| z | 29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | (2)b |
| -- | (2)c |
| Operator's initials, OID (RLIN) | 06-04-16 |
| Cataloger's initials, CIN (RLIN) | m |
| First date, FD (RLIN) | a |
| -- | eng |
| -- | enk |
| -- | 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| City Campus | City Campus | City Campus Main Collection | 29/10/2015 | 51.41 | i11910446 | 21 | 2 | 658.827 HAI | A419157B | 18/04/2016 | 21/03/2016 | 1 | 51.41 | 30/10/2021 | Book |