What do your customers really want? : here's a sure-fire way to find out / John F. Lytle.
Material type:
TextPublisher: Chicago, Ill. : Probus Pub., [1993]Copyright date: ©1993Description: xi, 238 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 1557384568
- 9781557384560
- 658.834 20
- HF5415.5 .L97 1993
Contents:
Preface -- Acknowledgment -- Ch. 1. A Working Definition -- Ch. 2. Satisfied Today, Dissatisfied Tomorrow -- Ch. 3. The Voice of the Customer -- Ch. 4. Delivery -- Ch. 5. Pricing -- Ch. 6. Product Quality -- Ch. 7. Emergencies -- Ch. 8. Research and Development -- Ch. 9. Image -- Ch. 10. Customer Service -- Ch. 11. Two Cautionary Notes -- Ch. 12. Selling Your Organization on a Superior Need Strategy -- Ch. 13. Superior Questions, Superior Needs -- Ch. 14. Beyond the Superior Need -- Index.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.834 LYT (Browse shelf(Opens below)) | 1 | Available | A150154B |
Includes index.
Preface -- Acknowledgment -- Ch. 1. A Working Definition -- Ch. 2. Satisfied Today, Dissatisfied Tomorrow -- Ch. 3. The Voice of the Customer -- Ch. 4. Delivery -- Ch. 5. Pricing -- Ch. 6. Product Quality -- Ch. 7. Emergencies -- Ch. 8. Research and Development -- Ch. 9. Image -- Ch. 10. Customer Service -- Ch. 11. Two Cautionary Notes -- Ch. 12. Selling Your Organization on a Superior Need Strategy -- Ch. 13. Superior Questions, Superior Needs -- Ch. 14. Beyond the Superior Need -- Index.
Machine converted from AACR2 source record.
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