What do your customers really want? : here's a sure-fire way to find out /
Lytle, John F.,
What do your customers really want? : here's a sure-fire way to find out / John F. Lytle. - xi, 238 pages : illustrations ; 24 cm
Includes index.
Preface -- Acknowledgment -- A Working Definition -- Satisfied Today, Dissatisfied Tomorrow -- The Voice of the Customer -- Delivery -- Pricing -- Product Quality -- Emergencies -- Research and Development -- Image -- Customer Service -- Two Cautionary Notes -- Selling Your Organization on a Superior Need Strategy -- Superior Questions, Superior Needs -- Beyond the Superior Need -- Index. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Ch. 14.
1557384568 9781557384560
Consumer satisfaction
Customer services
Consumers--Research
Marketing research.
HF5415.5 / .L97 1993
658.834
What do your customers really want? : here's a sure-fire way to find out / John F. Lytle. - xi, 238 pages : illustrations ; 24 cm
Includes index.
Preface -- Acknowledgment -- A Working Definition -- Satisfied Today, Dissatisfied Tomorrow -- The Voice of the Customer -- Delivery -- Pricing -- Product Quality -- Emergencies -- Research and Development -- Image -- Customer Service -- Two Cautionary Notes -- Selling Your Organization on a Superior Need Strategy -- Superior Questions, Superior Needs -- Beyond the Superior Need -- Index. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Ch. 14.
1557384568 9781557384560
Consumer satisfaction
Customer services
Consumers--Research
Marketing research.
HF5415.5 / .L97 1993
658.834