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The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.

By: Contributor(s): Material type: TextTextPublisher: New York : HarperBusiness, [1998]Copyright date: ©1998Edition: First editionDescription: viii, 181 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0887309372
  • 9780887309373
Other title:
  • Twenty two immutable laws of branding
  • Twenty-two immutable laws of branding
Subject(s): DDC classification:
  • 658.827
LOC classification:
  • HD69.B7 R537 1998
Contents:
Introduction -- 1. The Law of Expansion -- 2. The Law of Contraction -- 3. The Law of Publicity -- 4. The Law of Advertising -- 5. The Law of the Word -- 6. The Law of Credentials -- 7. The Law of Quality -- 8. The Law of the Category -- 9. The Law of the Name -- 10. The Law of Extensions -- 11. The Law of Fellowship -- 12. The Law of the Generic -- 13. The Law of the Company -- 14. The Law of Subbrands -- 15. The Law of Siblings -- 16. The Law of Shape -- 17. The Law of Color -- 18. The Law of Borders -- 19. The Law of Consistency -- 20. The Law of Change -- 21. The Law of Mortality -- 22. The Law of Singularity -- Index.
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Includes index.

Introduction -- 1. The Law of Expansion -- 2. The Law of Contraction -- 3. The Law of Publicity -- 4. The Law of Advertising -- 5. The Law of the Word -- 6. The Law of Credentials -- 7. The Law of Quality -- 8. The Law of the Category -- 9. The Law of the Name -- 10. The Law of Extensions -- 11. The Law of Fellowship -- 12. The Law of the Generic -- 13. The Law of the Company -- 14. The Law of Subbrands -- 15. The Law of Siblings -- 16. The Law of Shape -- 17. The Law of Color -- 18. The Law of Borders -- 19. The Law of Consistency -- 20. The Law of Change -- 21. The Law of Mortality -- 22. The Law of Singularity -- Index.

386514 : David Bibby.

Machine converted from AACR2 source record.

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