The 22 immutable laws of branding : (Record no. 1138383)

MARC details
000 -LEADER
fixed length control field 02277cam a2200433 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221101193424.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980519s1998 nyua 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98021892
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0887309372
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780887309373
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b1070811x
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)39182331
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Language of cataloging eng
Description conventions rda
Transcribing agency LC
Modifying agency LC
-- NJB
-- ATU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number R537 1998
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al,
Relator term author.
9 (RLIN) 1043258
245 14 - TITLE STATEMENT
Title The 22 immutable laws of branding :
Remainder of title how to build a product or service into a world-class brand /
Statement of responsibility, etc. Al Ries and Laura Ries.
246 3# - VARYING FORM OF TITLE
Title proper/short title Twenty two immutable laws of branding
246 3# - VARYING FORM OF TITLE
Title proper/short title Twenty-two immutable laws of branding
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer HarperBusiness,
Date of production, publication, distribution, manufacture, or copyright notice [1998]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©1998
300 ## - PHYSICAL DESCRIPTION
Extent viii, 181 pages :
Other physical details illustrations ;
Dimensions 22 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
505 00 - FORMATTED CONTENTS NOTE
Title Introduction --
Miscellaneous information 1.
Title The Law of Expansion --
Miscellaneous information 2.
Title The Law of Contraction --
Miscellaneous information 3.
Title The Law of Publicity --
Miscellaneous information 4.
Title The Law of Advertising --
Miscellaneous information 5.
Title The Law of the Word --
Miscellaneous information 6.
Title The Law of Credentials --
Miscellaneous information 7.
Title The Law of Quality --
Miscellaneous information 8.
Title The Law of the Category --
Miscellaneous information 9.
Title The Law of the Name --
Miscellaneous information 10.
Title The Law of Extensions --
Miscellaneous information 11.
Title The Law of Fellowship --
Miscellaneous information 12.
Title The Law of the Generic --
Miscellaneous information 13.
Title The Law of the Company --
Miscellaneous information 14.
Title The Law of Subbrands --
Miscellaneous information 15.
Title The Law of Siblings --
Miscellaneous information 16.
Title The Law of Shape --
Miscellaneous information 17.
Title The Law of Color --
Miscellaneous information 18.
Title The Law of Borders --
Miscellaneous information 19.
Title The Law of Consistency --
Miscellaneous information 20.
Title The Law of Change --
Miscellaneous information 21.
Title The Law of Mortality --
Miscellaneous information 22.
Title The Law of Singularity --
-- Index.
521 ## - TARGET AUDIENCE NOTE
Target audience note 386514 : David Bibby.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management
9 (RLIN) 371221
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ries, Laura,
Relator term author.
9 (RLIN) 1043426
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b1070811x
b 11-07-17
c 27-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.827 RIE
g 1
i A192232B
j 0
l cmain
o -
p $44.33
q -
r -
s -
t 0
u 47
v 0
w 0
x 1
y .i11745320
z 29-10-15
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.827 RIE
g 1
i A195593B
j 0
l cmain
o -
p $49.60
q -
r -
s -
t 0
u 74
v 0
w 0
x 1
y .i11745332
z 29-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- (2)b
-- (2)c
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- nyu
-- 4
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 44.33 i11745320 47   658.827 RIE A192232B 07/03/2018 22/01/2018 1 44.33 30/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 49.60 i11745332 76 10 658.827 RIE A195593B 23/08/2022 29/06/2022 1 49.60 30/10/2021 Book

Powered by Koha