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Ries, Al,

The 22 immutable laws of branding : how to build a product or service into a world-class brand / Twenty two immutable laws of branding Twenty-two immutable laws of branding Al Ries and Laura Ries. - First edition. - viii, 181 pages : illustrations ; 22 cm

Includes index.

Introduction -- The Law of Expansion -- The Law of Contraction -- The Law of Publicity -- The Law of Advertising -- The Law of the Word -- The Law of Credentials -- The Law of Quality -- The Law of the Category -- The Law of the Name -- The Law of Extensions -- The Law of Fellowship -- The Law of the Generic -- The Law of the Company -- The Law of Subbrands -- The Law of Siblings -- The Law of Shape -- The Law of Color -- The Law of Borders -- The Law of Consistency -- The Law of Change -- The Law of Mortality -- The Law of Singularity -- Index. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.

386514 : David Bibby.

ISBN: 0887309372 9780887309373

LCCN: 98021892

Subjects--Topical Terms:
Brand name products--Management

LC Class. No.: HD69.B7 / R537 1998

Dewey Class. No.: 658.827