The mental world of brands : mind, memory, and brand success / Giep Franzen, Margot Bouwman ; with a foreword by Wendy Gordon.
Material type:
TextLanguage: English Original language: Dutch Publisher: Henley-on-Thames, Oxfordshire, U.K. : World Advertising Research Centre, 2001Description: xix, 488 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 1841160814
- 9781841160818
- Mentale wereld van merken. English
- 658.827 21
- HD69.B7 F7313 2001
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.827 FRA (Browse shelf(Opens below)) | 1 | Available | A284353B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.827 ELL Strategic brand management / | 658.827 FOG Storytelling : branding in practice / | 658.827 FOR Brands laid bare : using market research for evidence-based brand management / | 658.827 FRA The mental world of brands : mind, memory, and brand success / | 658.827 FRA Wordcraft : the art of turning little words into big business / | 658.827 FRA The science and art of branding / | 658.827 FUN Conscious branding / |
Includes bibliographical references (pages 439-458) and index.
Translated from the Dutch.
Machine converted from AACR2 source record.
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