The mental world of brands : mind, memory, and brand success / Giep Franzen, Margot Bouwman ; with a foreword by Wendy Gordon.
Material type: TextLanguage: English Original language: Dutch Publisher: Henley-on-Thames, Oxfordshire, U.K. : World Advertising Research Centre, 2001Description: xix, 488 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 1841160814
- 9781841160818
- Mentale wereld van merken. English
- 658.827 21
- HD69.B7 F7313 2001
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.827 FRA (Browse shelf(Opens below)) | 1 | Available | A284353B |
Includes bibliographical references (pages 439-458) and index.
Translated from the Dutch.
Machine converted from AACR2 source record.
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