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Franzen, Giep,

The mental world of brands : mind, memory, and brand success / Giep Franzen, Margot Bouwman ; with a foreword by Wendy Gordon. - xix, 488 pages : illustrations ; 25 cm

Includes bibliographical references (pages 439-458) and index.


Translated from the Dutch.

ISBN: 1841160814 9781841160818

LCCN: 2001536029

Subjects--Topical Terms:
Brand name products

LC Class. No.: HD69.B7 / F7313 2001

Dewey Class. No.: 658.827