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Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson.

By:

Jamieson, Kathleen Hall [author.]

Material type: Text

TextPublisher: New York : Oxford University Press, 1992Edition: Second editionDescription: xxiii, 546 pages : illustrations ; 22 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0195072987
9780195072983
0195072995
9780195072990

Subject(s):

DDC classification:

324.70973 20

LOC classification:

JK524 .J36 1992

Online resources:

Contributor biographical information

Contents:

Introduction -- Ch. 1. Broadsides to Broadcasts -- Ch. 2. 1952: The Election of a Popular Hero -- Ch. 3. 1956: The Reelection of a Popular Hero -- Ch. 4. 1960: Competence, Catholicity, and the Candidates -- Ch. 5. 1964: Goldwater vs. Goldwater -- Ch. 6. 1968: The Competing Pasts of Nixon and Humphrey -- Ch. 7. 1972: The President vs. The Prophet -- Ch. 8. 1976: Integrity, Incumbency, and the Impact of Watergate -- Ch. 9. 1980: "I'm Qualified to Be President and You're Not" -- Ch. 10. 1984: Presidential Prerogatives; Presidential Preemptions -- Ch. 11. 1988: The Pit and the Paradise -- Ch. 12. 1992: Taxes and Trust -- Conclusion -- Notes -- Bibliography -- Index.

Summary: Traces the origins and evolution of presidential advertising from banners and broadsides to broadcasing with detailed chapters on the 1952-1980 presidential elections.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	324.70973 JAM (Browse shelf(Opens below))	1	Available		A073020B

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Previous	324.70973 ELM The permanent campaign : new media, new politics /	324.70973 HAR Campaign talk : why elections are good for us /	324.70973 HOL Do campaigns matter /	324.70973 JAM Packaging the presidency : a history and criticism of presidential campaign advertising /	324.70973 JOH No place for amateurs : how political consultants are reshaping American democracy /	324.70973 PRE The 1996 presidential campaign : a communication perspective /	324.720941 SCA Designer politics : how elections are won /	Next

Includes bibliographical references (pages 512-535) and index.

Traces the origins and evolution of presidential advertising from banners and broadsides to broadcasing with detailed chapters on the 1952-1980 presidential elections.

Machine converted from AACR2 source record.

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