Packaging the presidency : a history and criticism of presidential campaign advertising /
Jamieson, Kathleen Hall,
Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson. - Second edition. - xxiii, 546 pages : illustrations ; 22 cm
Includes bibliographical references (pages 512-535) and index.
Introduction -- Broadsides to Broadcasts -- 1952: The Election of a Popular Hero -- 1956: The Reelection of a Popular Hero -- 1960: Competence, Catholicity, and the Candidates -- 1964: Goldwater vs. Goldwater -- 1968: The Competing Pasts of Nixon and Humphrey -- 1972: The President vs. The Prophet -- 1976: Integrity, Incumbency, and the Impact of Watergate -- 1980: "I'm Qualified to Be President and You're Not" -- 1984: Presidential Prerogatives; Presidential Preemptions -- 1988: The Pit and the Paradise -- 1992: Taxes and Trust -- Conclusion -- Notes -- Bibliography -- Index. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12.
Traces the origins and evolution of presidential advertising from banners and broadsides to broadcasing with detailed chapters on the 1952-1980 presidential elections.
0195072987 9780195072983 0195072995 9780195072990
91019293
Advertising, Political--United States
United States--Politics and government--1945-1989
United States--Politics and government.
JK524 / .J36 1992
324.70973
Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson. - Second edition. - xxiii, 546 pages : illustrations ; 22 cm
Includes bibliographical references (pages 512-535) and index.
Introduction -- Broadsides to Broadcasts -- 1952: The Election of a Popular Hero -- 1956: The Reelection of a Popular Hero -- 1960: Competence, Catholicity, and the Candidates -- 1964: Goldwater vs. Goldwater -- 1968: The Competing Pasts of Nixon and Humphrey -- 1972: The President vs. The Prophet -- 1976: Integrity, Incumbency, and the Impact of Watergate -- 1980: "I'm Qualified to Be President and You're Not" -- 1984: Presidential Prerogatives; Presidential Preemptions -- 1988: The Pit and the Paradise -- 1992: Taxes and Trust -- Conclusion -- Notes -- Bibliography -- Index. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12.
Traces the origins and evolution of presidential advertising from banners and broadsides to broadcasing with detailed chapters on the 1952-1980 presidential elections.
0195072987 9780195072983 0195072995 9780195072990
91019293
Advertising, Political--United States
United States--Politics and government--1945-1989
United States--Politics and government.
JK524 / .J36 1992
324.70973