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Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson.

By: Material type: TextTextPublisher: New York : Oxford University Press, 1992Edition: Second editionDescription: xxiii, 546 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0195072987
  • 9780195072983
  • 0195072995
  • 9780195072990
Subject(s): DDC classification:
  • 324.70973 20
LOC classification:
  • JK524 .J36 1992
Online resources:
Contents:
Introduction -- Ch. 1. Broadsides to Broadcasts -- Ch. 2. 1952: The Election of a Popular Hero -- Ch. 3. 1956: The Reelection of a Popular Hero -- Ch. 4. 1960: Competence, Catholicity, and the Candidates -- Ch. 5. 1964: Goldwater vs. Goldwater -- Ch. 6. 1968: The Competing Pasts of Nixon and Humphrey -- Ch. 7. 1972: The President vs. The Prophet -- Ch. 8. 1976: Integrity, Incumbency, and the Impact of Watergate -- Ch. 9. 1980: "I'm Qualified to Be President and You're Not" -- Ch. 10. 1984: Presidential Prerogatives; Presidential Preemptions -- Ch. 11. 1988: The Pit and the Paradise -- Ch. 12. 1992: Taxes and Trust -- Conclusion -- Notes -- Bibliography -- Index.
Summary: Traces the origins and evolution of presidential advertising from banners and broadsides to broadcasing with detailed chapters on the 1952-1980 presidential elections.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 324.70973 JAM (Browse shelf(Opens below)) 1 Available A073020B

Includes bibliographical references (pages 512-535) and index.

Introduction -- Ch. 1. Broadsides to Broadcasts -- Ch. 2. 1952: The Election of a Popular Hero -- Ch. 3. 1956: The Reelection of a Popular Hero -- Ch. 4. 1960: Competence, Catholicity, and the Candidates -- Ch. 5. 1964: Goldwater vs. Goldwater -- Ch. 6. 1968: The Competing Pasts of Nixon and Humphrey -- Ch. 7. 1972: The President vs. The Prophet -- Ch. 8. 1976: Integrity, Incumbency, and the Impact of Watergate -- Ch. 9. 1980: "I'm Qualified to Be President and You're Not" -- Ch. 10. 1984: Presidential Prerogatives; Presidential Preemptions -- Ch. 11. 1988: The Pit and the Paradise -- Ch. 12. 1992: Taxes and Trust -- Conclusion -- Notes -- Bibliography -- Index.

Traces the origins and evolution of presidential advertising from banners and broadsides to broadcasing with detailed chapters on the 1952-1980 presidential elections.

Machine converted from AACR2 source record.

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