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Fostering sustainable behavior : an introduction to community-based social marketing / Doug McKenzie Mohr and William Smith.

By: Contributor(s): Material type: TextTextPublisher: Gabriola Island, BC : New Society Publishers, 1999Description: xiii, 160 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0865714061
  • 9780865714069
Other title:
  • Fostering sustainable behaviour
  • Fostering sustainable behaviour : An introduction to community-based social marketing
Subject(s): DDC classification:
  • 303.484
LOC classification:
  • GE195.7 .M36 1999
Contents:
Fostering Sustainable Behavior -- Regulation -- Information -- Changing Attitudes to Influence Behavior -- Promoting Economic Self-Interest -- Community-Based Social Marketing: An Overview -- Uncovering Barriers and Benefits -- Three Steps for Uncovering Barriers and Benefits -- Literature Review -- Conducting a Literature Search -- Qualitative Research -- Observational Studies -- Observational Example: Recycling in a Public Area -- Focus Groups -- Example: What questions matter? -- Survey -- Seven Steps in Creating a Survey -- Some Closing Thoughts -- Commitment: From Good Intentions to Action -- Understanding Commitment -- Commitment and Sustainable Behavior -- Building Commitment into Your Program -- A Checklist for Using Commitment -- Examples: Using Commitment to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Prompts: Remembering to Act Sustainably -- Prompts and Sustainable Behavior -- Prompts and Source Reduction -- Building Prompts into Your Program -- A Checklist for Using Prompts -- Examples: Using Prompts to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Norms: Building Community Support -- Social Norms and Sustainable Behavior -- Using Norms Effectively -- A Checklist for Using Norms -- Examples: Using Norms to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Communication: Creating Effective Messages.
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Includes bibliographical references (pages 140-149).

Fostering Sustainable Behavior -- Regulation -- Information -- Changing Attitudes to Influence Behavior -- Promoting Economic Self-Interest -- Community-Based Social Marketing: An Overview -- Uncovering Barriers and Benefits -- Three Steps for Uncovering Barriers and Benefits -- Literature Review -- Conducting a Literature Search -- Qualitative Research -- Observational Studies -- Observational Example: Recycling in a Public Area -- Focus Groups -- Example: What questions matter? -- Survey -- Seven Steps in Creating a Survey -- Some Closing Thoughts -- Commitment: From Good Intentions to Action -- Understanding Commitment -- Commitment and Sustainable Behavior -- Building Commitment into Your Program -- A Checklist for Using Commitment -- Examples: Using Commitment to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Prompts: Remembering to Act Sustainably -- Prompts and Sustainable Behavior -- Prompts and Source Reduction -- Building Prompts into Your Program -- A Checklist for Using Prompts -- Examples: Using Prompts to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Norms: Building Community Support -- Social Norms and Sustainable Behavior -- Using Norms Effectively -- A Checklist for Using Norms -- Examples: Using Norms to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Communication: Creating Effective Messages.

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