Fostering sustainable behavior : an introduction to community-based social marketing / Doug McKenzie Mohr and William Smith.
Material type: TextPublisher: Gabriola Island, BC : New Society Publishers, 1999Description: xiii, 160 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 0865714061
- 9780865714069
- Fostering sustainable behaviour
- Fostering sustainable behaviour : An introduction to community-based social marketing
- 303.484
- GE195.7 .M36 1999
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 303.484 MCK (Browse shelf(Opens below)) | 1 | Available | A251718B |
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Includes bibliographical references (pages 140-149).
Fostering Sustainable Behavior -- Regulation -- Information -- Changing Attitudes to Influence Behavior -- Promoting Economic Self-Interest -- Community-Based Social Marketing: An Overview -- Uncovering Barriers and Benefits -- Three Steps for Uncovering Barriers and Benefits -- Literature Review -- Conducting a Literature Search -- Qualitative Research -- Observational Studies -- Observational Example: Recycling in a Public Area -- Focus Groups -- Example: What questions matter? -- Survey -- Seven Steps in Creating a Survey -- Some Closing Thoughts -- Commitment: From Good Intentions to Action -- Understanding Commitment -- Commitment and Sustainable Behavior -- Building Commitment into Your Program -- A Checklist for Using Commitment -- Examples: Using Commitment to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Prompts: Remembering to Act Sustainably -- Prompts and Sustainable Behavior -- Prompts and Source Reduction -- Building Prompts into Your Program -- A Checklist for Using Prompts -- Examples: Using Prompts to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Norms: Building Community Support -- Social Norms and Sustainable Behavior -- Using Norms Effectively -- A Checklist for Using Norms -- Examples: Using Norms to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Communication: Creating Effective Messages.
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