Image from Coce

Fostering sustainable behavior : an introduction to community-based social marketing / Doug McKenzie Mohr and William Smith.

By: Contributor(s): Material type: TextTextPublisher: Gabriola Island, BC : New Society Publishers, 1999Description: xiii, 160 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0865714061
  • 9780865714069
Other title:
  • Fostering sustainable behaviour
  • Fostering sustainable behaviour : An introduction to community-based social marketing
Subject(s): DDC classification:
  • 303.484
LOC classification:
  • GE195.7 .M36 1999
Contents:
Fostering Sustainable Behavior -- Regulation -- Information -- Changing Attitudes to Influence Behavior -- Promoting Economic Self-Interest -- Community-Based Social Marketing: An Overview -- Uncovering Barriers and Benefits -- Three Steps for Uncovering Barriers and Benefits -- Literature Review -- Conducting a Literature Search -- Qualitative Research -- Observational Studies -- Observational Example: Recycling in a Public Area -- Focus Groups -- Example: What questions matter? -- Survey -- Seven Steps in Creating a Survey -- Some Closing Thoughts -- Commitment: From Good Intentions to Action -- Understanding Commitment -- Commitment and Sustainable Behavior -- Building Commitment into Your Program -- A Checklist for Using Commitment -- Examples: Using Commitment to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Prompts: Remembering to Act Sustainably -- Prompts and Sustainable Behavior -- Prompts and Source Reduction -- Building Prompts into Your Program -- A Checklist for Using Prompts -- Examples: Using Prompts to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Norms: Building Community Support -- Social Norms and Sustainable Behavior -- Using Norms Effectively -- A Checklist for Using Norms -- Examples: Using Norms to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Communication: Creating Effective Messages.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 303.484 MCK (Browse shelf(Opens below)) 1 Available A251718B

Includes bibliographical references (pages 140-149).

Fostering Sustainable Behavior -- Regulation -- Information -- Changing Attitudes to Influence Behavior -- Promoting Economic Self-Interest -- Community-Based Social Marketing: An Overview -- Uncovering Barriers and Benefits -- Three Steps for Uncovering Barriers and Benefits -- Literature Review -- Conducting a Literature Search -- Qualitative Research -- Observational Studies -- Observational Example: Recycling in a Public Area -- Focus Groups -- Example: What questions matter? -- Survey -- Seven Steps in Creating a Survey -- Some Closing Thoughts -- Commitment: From Good Intentions to Action -- Understanding Commitment -- Commitment and Sustainable Behavior -- Building Commitment into Your Program -- A Checklist for Using Commitment -- Examples: Using Commitment to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Prompts: Remembering to Act Sustainably -- Prompts and Sustainable Behavior -- Prompts and Source Reduction -- Building Prompts into Your Program -- A Checklist for Using Prompts -- Examples: Using Prompts to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Norms: Building Community Support -- Social Norms and Sustainable Behavior -- Using Norms Effectively -- A Checklist for Using Norms -- Examples: Using Norms to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Communication: Creating Effective Messages.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha