Fostering sustainable behavior : an introduction to community-based social marketing /
McKenzie-Mohr, Doug, 1959-
Fostering sustainable behavior : an introduction to community-based social marketing / Fostering sustainable behaviour Fostering sustainable behaviour : An introduction to community-based social marketing Doug McKenzie Mohr and William Smith. - xiii, 160 pages : illustrations ; 23 cm
Includes bibliographical references (pages 140-149).
Fostering Sustainable Behavior -- Regulation -- Information -- Changing Attitudes to Influence Behavior -- Promoting Economic Self-Interest -- Community-Based Social Marketing: An Overview -- Uncovering Barriers and Benefits -- Three Steps for Uncovering Barriers and Benefits -- Literature Review -- Conducting a Literature Search -- Qualitative Research -- Observational Studies -- Observational Example: Recycling in a Public Area -- Focus Groups -- Example: What questions matter? -- Survey -- Seven Steps in Creating a Survey -- Some Closing Thoughts -- Commitment: From Good Intentions to Action -- Understanding Commitment -- Commitment and Sustainable Behavior -- Building Commitment into Your Program -- A Checklist for Using Commitment -- Examples: Using Commitment to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Prompts: Remembering to Act Sustainably -- Prompts and Sustainable Behavior -- Prompts and Source Reduction -- Building Prompts into Your Program -- A Checklist for Using Prompts -- Examples: Using Prompts to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Norms: Building Community Support -- Social Norms and Sustainable Behavior -- Using Norms Effectively -- A Checklist for Using Norms -- Examples: Using Norms to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Communication: Creating Effective Messages.
0865714061 9780865714069
Environmental responsibility--Citizen participation
Environmental responsibility--Citizen participation.--United States
Social marketing.
Social change.
Sustainable development--Psychological aspects
GE195.7 / .M36 1999
303.484
Fostering sustainable behavior : an introduction to community-based social marketing / Fostering sustainable behaviour Fostering sustainable behaviour : An introduction to community-based social marketing Doug McKenzie Mohr and William Smith. - xiii, 160 pages : illustrations ; 23 cm
Includes bibliographical references (pages 140-149).
Fostering Sustainable Behavior -- Regulation -- Information -- Changing Attitudes to Influence Behavior -- Promoting Economic Self-Interest -- Community-Based Social Marketing: An Overview -- Uncovering Barriers and Benefits -- Three Steps for Uncovering Barriers and Benefits -- Literature Review -- Conducting a Literature Search -- Qualitative Research -- Observational Studies -- Observational Example: Recycling in a Public Area -- Focus Groups -- Example: What questions matter? -- Survey -- Seven Steps in Creating a Survey -- Some Closing Thoughts -- Commitment: From Good Intentions to Action -- Understanding Commitment -- Commitment and Sustainable Behavior -- Building Commitment into Your Program -- A Checklist for Using Commitment -- Examples: Using Commitment to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Prompts: Remembering to Act Sustainably -- Prompts and Sustainable Behavior -- Prompts and Source Reduction -- Building Prompts into Your Program -- A Checklist for Using Prompts -- Examples: Using Prompts to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Norms: Building Community Support -- Social Norms and Sustainable Behavior -- Using Norms Effectively -- A Checklist for Using Norms -- Examples: Using Norms to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Communication: Creating Effective Messages.
0865714061 9780865714069
Environmental responsibility--Citizen participation
Environmental responsibility--Citizen participation.--United States
Social marketing.
Social change.
Sustainable development--Psychological aspects
GE195.7 / .M36 1999
303.484