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Videostyle in presidential campaigns : style and content of televised political advertising / Lynda Lee Kaid and Anne Johnston.

By: Contributor(s): Material type: TextTextSeries: Praeger series in political communicationPublisher: Westport, Conn. : Praeger, 2000Description: xii, 226 p. ; 24 cm. : illISBN:
  • 0275940713 (alk. paper)
Subject(s): DDC classification:
  • 324.730973
LOC classification:
  • JK2281. K26 2000
Contents:
Preface -- Presidential Campaign Advertising on Television -- Political Advertising Content and Effects -- Vidoestyle: Concept, Theory, and Method -- Advertising Content and Styles Across the Years -- Videostyle and Political Candidate Positioning -- Negative and Positive Videostyle -- Videostyle and Ethics in Political Advertising -- The Mediation of Videostyle: How Television and Newspapers Cover Political Candidate Advertising -- Videostyle in International Perspective -- Recurring Elements of Videostyle and the Future of Presidential Candidate Presentation -- References -- Appendix: Videostyle Codesheet.
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Includes bibliographical references and index.

Preface -- Presidential Campaign Advertising on Television -- Political Advertising Content and Effects -- Vidoestyle: Concept, Theory, and Method -- Advertising Content and Styles Across the Years -- Videostyle and Political Candidate Positioning -- Negative and Positive Videostyle -- Videostyle and Ethics in Political Advertising -- The Mediation of Videostyle: How Television and Newspapers Cover Political Candidate Advertising -- Videostyle in International Perspective -- Recurring Elements of Videostyle and the Future of Presidential Candidate Presentation -- References -- Appendix: Videostyle Codesheet.

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