Videostyle in presidential campaigns : style and content of televised political advertising / Lynda Lee Kaid and Anne Johnston.
Material type:
TextSeries: Praeger series in political communicationPublisher: Westport, Conn. : Praeger, 2000Description: xii, 226 p. ; 24 cm. : illISBN: - 0275940713 (alk. paper)
- 324.730973
- JK2281. K26 2000
Contents:
Preface -- Presidential Campaign Advertising on Television -- Political Advertising Content and Effects -- Vidoestyle: Concept, Theory, and Method -- Advertising Content and Styles Across the Years -- Videostyle and Political Candidate Positioning -- Negative and Positive Videostyle -- Videostyle and Ethics in Political Advertising -- The Mediation of Videostyle: How Television and Newspapers Cover Political Candidate Advertising -- Videostyle in International Perspective -- Recurring Elements of Videostyle and the Future of Presidential Candidate Presentation -- References -- Appendix: Videostyle Codesheet.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 324.730973 KAI (Browse shelf(Opens below)) | 1 | Available | A249565B |
Includes bibliographical references and index.
Preface -- Presidential Campaign Advertising on Television -- Political Advertising Content and Effects -- Vidoestyle: Concept, Theory, and Method -- Advertising Content and Styles Across the Years -- Videostyle and Political Candidate Positioning -- Negative and Positive Videostyle -- Videostyle and Ethics in Political Advertising -- The Mediation of Videostyle: How Television and Newspapers Cover Political Candidate Advertising -- Videostyle in International Perspective -- Recurring Elements of Videostyle and the Future of Presidential Candidate Presentation -- References -- Appendix: Videostyle Codesheet.
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