Videostyle in presidential campaigns : style and content of televised political advertising /
Kaid, Lynda Lee.
Videostyle in presidential campaigns : style and content of televised political advertising / Lynda Lee Kaid and Anne Johnston. - xii, 226 p. ; ill. 24 cm. : - Praeger series in political communication, 1062-5623 . - Praeger series in political communication. .
Includes bibliographical references and index.
Preface -- Presidential Campaign Advertising on Television -- Political Advertising Content and Effects -- Vidoestyle: Concept, Theory, and Method -- Advertising Content and Styles Across the Years -- Videostyle and Political Candidate Positioning -- Negative and Positive Videostyle -- Videostyle and Ethics in Political Advertising -- The Mediation of Videostyle: How Television and Newspapers Cover Political Candidate Advertising -- Videostyle in International Perspective -- Recurring Elements of Videostyle and the Future of Presidential Candidate Presentation -- References -- Appendix: Videostyle Codesheet.
0275940713 (alk. paper)
00023311
Advertising, Political--United States
Television in politics--United States
JK2281. / K26 2000
324.730973
Videostyle in presidential campaigns : style and content of televised political advertising / Lynda Lee Kaid and Anne Johnston. - xii, 226 p. ; ill. 24 cm. : - Praeger series in political communication, 1062-5623 . - Praeger series in political communication. .
Includes bibliographical references and index.
Preface -- Presidential Campaign Advertising on Television -- Political Advertising Content and Effects -- Vidoestyle: Concept, Theory, and Method -- Advertising Content and Styles Across the Years -- Videostyle and Political Candidate Positioning -- Negative and Positive Videostyle -- Videostyle and Ethics in Political Advertising -- The Mediation of Videostyle: How Television and Newspapers Cover Political Candidate Advertising -- Videostyle in International Perspective -- Recurring Elements of Videostyle and the Future of Presidential Candidate Presentation -- References -- Appendix: Videostyle Codesheet.
0275940713 (alk. paper)
00023311
Advertising, Political--United States
Television in politics--United States
JK2281. / K26 2000
324.730973