Exploring brand equity : an insightful collection of noteworthy articles and papers on conceptual, definitional, attitudinal, behavioral, monetary worth, and multidimensional aspects of brand equity / compiled by Arthur Christiani [and others].
Material type:
TextSeries: ARF research reference series bookPublisher: New York, NY : Advertising Research Foundation, [1995]Copyright date: ©1995Description: 329 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- Exploring brand equity : An insightful collection of noteworthy articles and papers on conceptual, definitional, attitudinal, behavioural, monetary worth, and multidimensional aspects of brand equity
- 658.827
- 658.8343 20
- HD69.B7 E96 1995
Contents:
Concept and definition -- Attitudinal elements of brand equity -- Behavioral aspects of brand equity -- Dollar value of brand equity -- Multidimensional brand equity focus.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.827 CHR (Browse shelf(Opens below)) | 1 | Available | A165094B |
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Includes bibliographical references.
Concept and definition -- Attitudinal elements of brand equity -- Behavioral aspects of brand equity -- Dollar value of brand equity -- Multidimensional brand equity focus.
Machine converted from AACR2 source record.
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