MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02319cam a2200481 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101193459.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
950622s1995 nyua b 000 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
MARC Score : 10600(21950) : OK |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
Direct Search Result |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10337775 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)32692300 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SQT |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
SQT |
| Modifying agency |
ORU |
| -- |
UIU |
| -- |
IQU |
| -- |
NLGGC |
| -- |
AU@ |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
E96 1995 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8343 |
| Edition number |
20 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Exploring brand equity : |
| Remainder of title |
an insightful collection of noteworthy articles and papers on conceptual, definitional, attitudinal, behavioral, monetary worth, and multidimensional aspects of brand equity / |
| Statement of responsibility, etc. |
compiled by Arthur Christiani [and others]. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Exploring brand equity : |
| Remainder of title |
An insightful collection of noteworthy articles and papers on conceptual, definitional, attitudinal, behavioural, monetary worth, and multidimensional aspects of brand equity |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Advertising Research Foundation, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1995] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1995 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
329 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
ARF research reference series book |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Concept and definition -- Attitudinal elements of brand equity -- Behavioral aspects of brand equity -- Dollar value of brand equity -- Multidimensional brand equity focus. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Valuation |
| 9 (RLIN) |
706416 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products |
| -- |
Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| General subdivision |
Research |
| 9 (RLIN) |
799022 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Intangible property |
| General subdivision |
Valuation |
| 9 (RLIN) |
706434 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Christiani, Arthur, |
| Relator term |
compiler. |
| 9 (RLIN) |
1027254 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Advertising Research Foundation. |
| 9 (RLIN) |
229555 |
| 776 18 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Record control number |
(OCoLC)154164457 |
| -- |
(OCoLC)222037768 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
ARF research reference series book. |
| 9 (RLIN) |
243312 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10337775 |
| b |
06-09-21 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 CHR |
| g |
1 |
| i |
A165094B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$0.00 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
33 |
| v |
1 |
| w |
0 |
| x |
1 |
| y |
.i10744289 |
| z |
28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(4)b |
| -- |
(4)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
