Exploring brand equity : an insightful collection of noteworthy articles and papers on conceptual, definitional, attitudinal, behavioral, monetary worth, and multidimensional aspects of brand equity / compiled by Arthur Christiani [and others].

Contributor(s): Material type: TextTextSeries: ARF research reference series bookPublisher: New York, NY : Advertising Research Foundation, [1995]Copyright date: ©1995Description: 329 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Other title:
  • Exploring brand equity : An insightful collection of noteworthy articles and papers on conceptual, definitional, attitudinal, behavioural, monetary worth, and multidimensional aspects of brand equity
Subject(s): Additional physical formats: No titleDDC classification:
  • 658.827
  • 658.8343 20
LOC classification:
  • HD69.B7 E96 1995
Contents:
Concept and definition -- Attitudinal elements of brand equity -- Behavioral aspects of brand equity -- Dollar value of brand equity -- Multidimensional brand equity focus.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.827 CHR (Browse shelf(Opens below)) 1 Available A165094B

Includes bibliographical references.

Concept and definition -- Attitudinal elements of brand equity -- Behavioral aspects of brand equity -- Dollar value of brand equity -- Multidimensional brand equity focus.

Machine converted from AACR2 source record.

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