Advertising language : a pragmatic approach to advertisements in Britain and Japan / Keiko Tanaka.
Material type:
TextPublisher: London ; New York : Routledge, 1994Description: xv, 148 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 0415076471
- 9780415076470
- 659.1014
- HF5827. T35 1994
Contents:
List of plates -- Preface -- Acknowledgements -- Preliminary notes -- 1. Advertising and Communication -- 2. Communication -- 3. Covert Communication -- 4. Puns -- 5. Metaphors -- 6. Images of Women -- Conclusion -- Bibliography -- Index.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.1014 TAN (Browse shelf(Opens below)) | 1 | Available | A285252B |
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Includes bibliographical references (pages 134-143) and index.
List of plates -- Preface -- Acknowledgements -- Preliminary notes -- 1. Advertising and Communication -- 2. Communication -- 3. Covert Communication -- 4. Puns -- 5. Metaphors -- 6. Images of Women -- Conclusion -- Bibliography -- Index.
Machine converted from AACR2 source record.
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