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Advertising language : a pragmatic approach to advertisements in Britain and Japan / Keiko Tanaka.

By: Material type: TextTextPublisher: London ; New York : Routledge, 1994Description: xv, 148 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415076471
  • 9780415076470
Subject(s): DDC classification:
  • 659.1014
LOC classification:
  • HF5827. T35 1994
Contents:
List of plates -- Preface -- Acknowledgements -- Preliminary notes -- 1. Advertising and Communication -- 2. Communication -- 3. Covert Communication -- 4. Puns -- 5. Metaphors -- 6. Images of Women -- Conclusion -- Bibliography -- Index.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1014 TAN (Browse shelf(Opens below)) 1 Available A285252B

Includes bibliographical references (pages 134-143) and index.

List of plates -- Preface -- Acknowledgements -- Preliminary notes -- 1. Advertising and Communication -- 2. Communication -- 3. Covert Communication -- 4. Puns -- 5. Metaphors -- 6. Images of Women -- Conclusion -- Bibliography -- Index.

Machine converted from AACR2 source record.

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