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Tanaka, Keiko,

Advertising language : a pragmatic approach to advertisements in Britain and Japan / Keiko Tanaka. - xv, 148 pages : illustrations ; 23 cm

Includes bibliographical references (pages 134-143) and index.

List of plates -- Preface -- Acknowledgements -- Preliminary notes -- Advertising and Communication -- Communication -- Covert Communication -- Puns -- Metaphors -- Images of Women -- Conclusion -- Bibliography -- Index. 1. 2. 3. 4. 5. 6.

ISBN: 0415076471 9780415076470

LCCN: 93024963

Subjects--Topical Terms:
Advertising--Great Britain
Advertising--Japan
Communication--Social aspects--Great Britain
Communication--Social aspects--Japan

LC Class. No.: HF5827. / T35 1994

Dewey Class. No.: 659.1014