Sign wars : the cluttered landscape of advertising / Robert Goldman, Stephen Papson.
Material type:
TextSeries: Critical perspectives (New York, N.Y.)Publisher: New York : Guilford Press, [1996]Copyright date: ©1996Description: xiii, 322 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 1572300345
- 9781572300347
- 1572300140
- 9781572300149
- 659.1042
- HF5821. G583 1996
Contents:
Introduction: Advertising in the Age of Accelerated Meaning -- 1. Sign Wars -- 2. Advertising in the Age of Hypersignification -- 3. Yo! Hailing the Alienated Spectator -- 4. The Flip Side of Jadedness: Memory and a Sense of Place -- 5. Authenticity in the Age of the Poseur -- 6. Green Marketing and the Commodity Self -- 7. The Corporate Politics of Sign Values -- Conclusion: Sneakerization and Hyperculture -- Notes -- Bibliography -- Index.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.1042 GOL (Browse shelf(Opens below)) | 1 | Available | A184681B |
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Includes bibliographical references (pages 295-309) and index.
Introduction: Advertising in the Age of Accelerated Meaning -- 1. Sign Wars -- 2. Advertising in the Age of Hypersignification -- 3. Yo! Hailing the Alienated Spectator -- 4. The Flip Side of Jadedness: Memory and a Sense of Place -- 5. Authenticity in the Age of the Poseur -- 6. Green Marketing and the Commodity Self -- 7. The Corporate Politics of Sign Values -- Conclusion: Sneakerization and Hyperculture -- Notes -- Bibliography -- Index.
Machine converted from AACR2 source record.
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