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Sign wars : the cluttered landscape of advertising / Robert Goldman, Stephen Papson.

By: Contributor(s): Material type: TextTextSeries: Critical perspectives (New York, N.Y.)Publisher: New York : Guilford Press, [1996]Copyright date: ©1996Description: xiii, 322 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1572300345
  • 9781572300347
  • 1572300140
  • 9781572300149
Subject(s): DDC classification:
  • 659.1042
LOC classification:
  • HF5821. G583 1996
Contents:
Introduction: Advertising in the Age of Accelerated Meaning -- 1. Sign Wars -- 2. Advertising in the Age of Hypersignification -- 3. Yo! Hailing the Alienated Spectator -- 4. The Flip Side of Jadedness: Memory and a Sense of Place -- 5. Authenticity in the Age of the Poseur -- 6. Green Marketing and the Commodity Self -- 7. The Corporate Politics of Sign Values -- Conclusion: Sneakerization and Hyperculture -- Notes -- Bibliography -- Index.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1042 GOL (Browse shelf(Opens below)) 1 Available A184681B

Includes bibliographical references (pages 295-309) and index.

Introduction: Advertising in the Age of Accelerated Meaning -- 1. Sign Wars -- 2. Advertising in the Age of Hypersignification -- 3. Yo! Hailing the Alienated Spectator -- 4. The Flip Side of Jadedness: Memory and a Sense of Place -- 5. Authenticity in the Age of the Poseur -- 6. Green Marketing and the Commodity Self -- 7. The Corporate Politics of Sign Values -- Conclusion: Sneakerization and Hyperculture -- Notes -- Bibliography -- Index.

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