Sign wars : the cluttered landscape of advertising /
Goldman, Robert, 1949-
Sign wars : the cluttered landscape of advertising / Robert Goldman, Stephen Papson. - xiii, 322 pages : illustrations ; 25 cm. - Critical perspectives. . - Critical perspectives (New York, N.Y.). .
Includes bibliographical references (pages 295-309) and index.
Introduction: Advertising in the Age of Accelerated Meaning -- Sign Wars -- Advertising in the Age of Hypersignification -- Yo! Hailing the Alienated Spectator -- The Flip Side of Jadedness: Memory and a Sense of Place -- Authenticity in the Age of the Poseur -- Green Marketing and the Commodity Self -- The Corporate Politics of Sign Values -- Conclusion: Sneakerization and Hyperculture -- Notes -- Bibliography -- Index. 1. 2. 3. 4. 5. 6. 7.
1572300345 9781572300347 1572300140 9781572300149
95009396
Advertising.
Cynicism
Advertising--Social aspects
HF5821. / G583 1996
659.1042
Sign wars : the cluttered landscape of advertising / Robert Goldman, Stephen Papson. - xiii, 322 pages : illustrations ; 25 cm. - Critical perspectives. . - Critical perspectives (New York, N.Y.). .
Includes bibliographical references (pages 295-309) and index.
Introduction: Advertising in the Age of Accelerated Meaning -- Sign Wars -- Advertising in the Age of Hypersignification -- Yo! Hailing the Alienated Spectator -- The Flip Side of Jadedness: Memory and a Sense of Place -- Authenticity in the Age of the Poseur -- Green Marketing and the Commodity Self -- The Corporate Politics of Sign Values -- Conclusion: Sneakerization and Hyperculture -- Notes -- Bibliography -- Index. 1. 2. 3. 4. 5. 6. 7.
1572300345 9781572300347 1572300140 9781572300149
95009396
Advertising.
Cynicism
Advertising--Social aspects
HF5821. / G583 1996
659.1042