Advertising and popular culture / Jib Fowles.
Material type: TextSeries: Foundations of popular culture ; vol. 5.Publisher: Thousand Oaks, Calif. : Sage Publications, [1996]Copyright date: ©1996Description: xviii, 278 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0803954824
- 9780803954823
- 0803954832
- 9780803954830
- 659.1042
- HF5805 .F69 1996
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.1042 FOW (Browse shelf(Opens below)) | 1 | Available | A183209B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
659.1042 CRO Advertising and consumer citizenship : gender, images, and rights / | 659.1042 CRO Advertising myths : the strange half-lives of images and commodities / | 659.1042 CRO Advertising myths : the strange half-lives of images and commodities / | 659.1042 FOW Advertising and popular culture / | 659.1042 FRE Taboo in advertising / | 659.1042 FRI Advertising and societies : global issues / | 659.1042 FRI Advertising and societies : global issues / |
Includes bibliographical references (pages 252-265) and index.
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
Does advertising have the power to alter minds and behavior? Or is it merely a simplistic and often vulgar form of enticement? Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising as a business practice and as a creator of symbolic environments. Advertising - its images and messages - has permeated our popular culture for over forty years. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from, and contributes to, popular culture. Author Jib Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture provides crucial insights into the role advertising plays in our society today.
This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.
Machine converted from AACR2 source record.
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