Advertising and popular culture /
Fowles, Jib,
Advertising and popular culture / Jib Fowles. - xviii, 278 pages : illustrations ; 24 cm. - Foundations of popular culture ; vol. 5 . - Foundations of popular culture ; vol. 5. .
Includes bibliographical references (pages 252-265) and index.
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
Does advertising have the power to alter minds and behavior? Or is it merely a simplistic and often vulgar form of enticement? Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising as a business practice and as a creator of symbolic environments. Advertising - its images and messages - has permeated our popular culture for over forty years. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from, and contributes to, popular culture. Author Jib Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture provides crucial insights into the role advertising plays in our society today. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.
0803954824 9780803954823 0803954832 9780803954830
95041754
Advertising--Social aspects--United States
Popular culture--United States
Advertising--Social aspects
Popular culture.
HF5805 / .F69 1996
659.1042
Advertising and popular culture / Jib Fowles. - xviii, 278 pages : illustrations ; 24 cm. - Foundations of popular culture ; vol. 5 . - Foundations of popular culture ; vol. 5. .
Includes bibliographical references (pages 252-265) and index.
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
Does advertising have the power to alter minds and behavior? Or is it merely a simplistic and often vulgar form of enticement? Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising as a business practice and as a creator of symbolic environments. Advertising - its images and messages - has permeated our popular culture for over forty years. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from, and contributes to, popular culture. Author Jib Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture provides crucial insights into the role advertising plays in our society today. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.
0803954824 9780803954823 0803954832 9780803954830
95041754
Advertising--Social aspects--United States
Popular culture--United States
Advertising--Social aspects
Popular culture.
HF5805 / .F69 1996
659.1042