MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03285cam a2200481 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101190928.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
960827s1996 caua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
95041754 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0803954824 |
| Qualifying information |
cloth (acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780803954823 |
| Qualifying information |
cloth (acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0803954832 |
| Qualifying information |
pbk. (acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780803954830 |
| Qualifying information |
pbk. (acid-free paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10228652 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)33245195 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
BAKER |
| -- |
NLGGC |
| -- |
BTCTA |
| -- |
LVB |
| -- |
YDXCP |
| -- |
COCUF |
| -- |
HEBIS |
| -- |
ZWZ |
| -- |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5805 |
| Item number |
.F69 1996 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1042 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fowles, Jib, |
| Relator term |
author. |
| 9 (RLIN) |
1020529 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and popular culture / |
| Statement of responsibility, etc. |
Jib Fowles. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks, Calif. : |
| Name of producer, publisher, distributor, manufacturer |
Sage Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1996] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 278 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Foundations of popular culture ; |
| Volume/sequential designation |
vol. 5 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 252-265) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Does advertising have the power to alter minds and behavior? Or is it merely a simplistic and often vulgar form of enticement? Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising as a business practice and as a creator of symbolic environments. Advertising - its images and messages - has permeated our popular culture for over forty years. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from, and contributes to, popular culture. Author Jib Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture provides crucial insights into the role advertising plays in our society today. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects |
| Geographic subdivision |
United States |
| 9 (RLIN) |
582301 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Popular culture |
| Geographic subdivision |
United States |
| 9 (RLIN) |
353253 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects |
| 9 (RLIN) |
313435 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Popular culture. |
| 9 (RLIN) |
322576 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Foundations of popular culture ; |
| Volume/sequential designation |
vol. 5. |
| 9 (RLIN) |
1020900 |
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| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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659.1042 FOW |
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cmain |
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28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
23-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
cau |
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0 |
