DAGMAR : defining advertising goals for measured advertising results.
Material type:
TextPublisher: Lincolnwood, Ill. : NTC Business Books, c1995Edition: 2nd edDescription: xii, 129 pISBN: - 0844234222
- 659.11
Partial contents:
Part 1. The power of an objective -- Part 2. How to go about the job of defining advertising goals -- Part 3. The meaning of measured advertising results -- Part 4. Advertising's purpose in your business -- Part 5. Brief examples illustrating the definition of advertising goals.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.11 DUT (Browse shelf(Opens below)) | 1 | Issued | 07/10/2024 | A164830B |
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At head of title: Association of National Advertisers.
Part 1. The power of an objective -- Part 2. How to go about the job of defining advertising goals -- Part 3. The meaning of measured advertising results -- Part 4. Advertising's purpose in your business -- Part 5. Brief examples illustrating the definition of advertising goals.
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